The Agency Model is Dead - Blue Flavor
August 27th, 2006 by Monkey“Over the past 20-years information has shifted from a push model to a pull model. Take news for example, a few years ago we got our news pushed to us through the method of a morning newspaper at our front door, or the local news broadcast at 11 PM. The time and medium of delivery was defined, we needed to adjust our lives in order to receive it.
Today how we gather information is far different. We pull it from various sources when we need it or when it is convenient to our schedules, our expectation is information will always be available on-demand. The pull model is becoming an increasing pervasive method of gathering information, only to store and retrieve it later using the method or medium of our choice.
How does this impact the Agency business? Here are five coffin nails to the traditional agency model….”
Originally from unmediated on August 21, 2006, 9:20am
Posted in ReBlog | 